Thought leadership / campaign

When the world was figuring out what to do with office space and how to safely get workers back into work places, JLL was positioned as the advisor on office re-entry and new ways of working. This campaign was anchored by a robust thought leadership piece and promoted across various channels from social and paid media to public relations and speaking engagements. The goal was demand-generation and to position JLL as the leading consultant in the return-to-office conversation. The creative for this campaign inlcuded all of the digital pieces and was focused on humanizing those faces behind masks, reminding everyone what was missing from our lives in the early days of the pandemic. This campaign was awarded two 2020 PR Daily Campaign awards: Campaign of the Year and B2B Services Campaign.