Work Experience

HCLTech

Senior Director, Brand & Creative, 2022-present

• Partnered with C-suite and corporate leaders to shape and implement brand experience in the built environment, including global offices and executive-facing spaces

• Led program management, content strategy, and creative direction for Global Client Experience Centers, aligning brand narrative, spatial design, and interactive experiences

• Centralized and transformed a 50-person global creative and marketing organization, bringing together design, content, operations, and project management into a single operating model

• Drove organizational change to modernize marketing and creative workflows, including adoption of work management, DAM, and GenAI-enabled creation tools

• Established brand governance, design systems, and operating standards to improve consistency, speed, and quality across distributed teams

• Served as a trusted advisor to senior leaders during periods of reorganization and change, balancing strategic direction with practical execution and people-first leadership

Jones Lang Lasalle

Senior Creative Director, 2021–2022
Creative Director, 2018–2020
Senior Design Manager, 2017
Design Manager, 2015–2016
Senior Designer, 2013–2015

• Oversaw design and creative for the Americas region providing creative direction and strategy for corporate and local marketing initiatives. This includes:

• Lead a large-scale restructure of design organization, moving from a decentralized model to a team of 68 creatives

• Developed a new funding allocation model, working closely with finance and operations partners

• Implemented a project/traffic management function within the team, design process improvement initiatives and OLAs

• Managed a 3.7M operating budget, meeting productivity metrics and KPIs for internal design organization

• Served as primary stakeholder and strategic advisor to
  off-shore design/production team and flexible staff

• Developed and maintained vendor and agency relationships

• Creative direction for large cross-platform projects and campaigns including employer brand, content marketing and demand generation, brand development for business lines, internal communications and more

• Mentored and developed creative staff, fostering a culture of collaboration and engagement that results in strong creative solutions that elevate the JLL brand

Seam Studios

Senior Designer, 2011–2013

Art direction, design and production for print and web for clients including Randall Manufacturing and Peerless-AV, as well as establishing unique self-branding for the studio. Notably redesigned Children’s Healthcare of Atlanta’s bi-monthly internal publication resulting in increased readership, employee engagement, and brand recognition. Also handled client presentations, project management and vendor coordination.

Freelance Designer / Art Director

Provided clients with thoughtful design solutions, art direction, and project management. Projects included publications, real estate proposals, sales collateral, branding, web design, direct mail and email marketing. Clients include the Museum of Contemporary Art - Chicago, Pappageorge Haymes Partners, Chicago Architecture Foundation, Active Transportation Alliance and Kelly Scott Madison.