Branding / Promotional items

Working with an existing brand mark, I worked with Morning Bird Studio—a boutique fitness studio oriented toward cyclists—to create a complete identity, promotional items and signage. We began with several formats for a logo that married the mark with typography for brand recognition. Further development included a color palette, window signage, a neon sign, and several cycling “kits” or outfits and shirts to get the brand visible beyond the original niche audience.